Our Services
Bringing a new software product to market is like charting a course through uncharted territory. Success requires more than just writing code – it demands a deep understanding of your target market, careful planning, and continuous validation with real users. Drawing on 15 years of experience launching successful products in healthcare and regulated industries, we guide companies through every critical phase of the product journey.
From initial market discovery through post-launch optimization, our services ensure your product not only meets technical requirements but delivers real value to your customers. Whether you're a startup entering a new market or an established company exploring unfamiliar territory, we provide the expertise and structured approach needed to transform your product vision into market reality.
Below are the key services we offer, each designed to address critical phases of your product's journey
Discovery and Innovation
In the initial phases of product development, we will work with you to define the characteristics of your ideal customers and users and the problems and needs they share. Once this target market is identified, we find matching individuals and interview them to elicit pain points and needs in their daily work. We will work with you to define the vision for a software product that solves that shared set of problems in the short and long term.
New Product Planning
With a defined vision for the long-term success of your product, we begin planning for the introduction of your validated product into the market. Quarter-by-quarter we define a roadmap of outcomes that are necessary to ultimately realize that vision. Finally, we narrow our focus to the first step on that roadmap and the required software functionality to achieve the desired outcomes for an initial software launch.
Product Introduction
With a plan in place, the development of your software product begins. While many software development agencies focus on writing code simply to meet the letter of a set of requirements, we know your true goal is to have software that achieves an outcome. Throughout the development phase, we will continue to work with your customers to ensure that after launch the product they receive will be valuable and usable. To ensure you are set up for long-term success, our software products are designed with scalability and maintainability in mind. To ensure a positive launch, we work with you to define a go-to-market plan that aligns with your marketing and sales efforts.
Like an explorer charting a new course in the wilderness, we must be constantly on the lookout for changing conditions and potential obstacles. With your new product introduction, that means closely monitoring user metrics and usage patterns. If new opportunities arise, it is here that we will often find the first evidence. If we have to shift course, the data will expose the need. We will continue to engage with your customers and users to ensure the product is meeting their needs in a way that is easily accessible and usable.
Post-launch Product Management
